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the obama campaign helps give the democrats a major advantage and in the 08 campaign, as i write about in the book come this is an exceptional experience, it is partly because of the long prairie. he is in the stuff that so many of the people on the campaign came into contact with pretty sophisticated tools and in politics, and a lot of those states who are a field director and using the slowly advanced data in 2008 went out and went to state parties or labor unions or institutions on the left and there's a sort of pollination that is taking place that i think a little more active on the democratic side right now than on the republican side. .. and the ore opponents by using data. but there are scrambling to sort of build anything approaching the scaling of the obama campaign and anything approaching l am ambition of the obama campaign. types you can solve in six months are going to be smaller than what you can solve in four years. >> host: doipg you the campaign is going to rely more on messaging or on the targeting techniques. what is is the mix? did does message still matter. is it
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